Istanbul, the Next Global Hub of the Lingerie Industry The thriving fashion industry of Istanbul has already drawn the attention of the global fashion community. Istanbul Fashion Week is one of the most prominent platforms for the international community to explore the Turkish’s traditional arts, design, and fabric. The immense demand of Turkish fabric like Kadif, Gezi, Catma, Atlas, Selimiye, and Sevyi and the introduction of some Turkish designers to the international fashion community has paved the way for Istanbul’s lingerie industry to thrive in.
Blooming Market Demand The lingerie industry in Istanbul has witnessed a significant boost over the last few years. The industry has seen the emergence of some world-class lingerie brands that played a major role in introducing Turkish brands to the global community. Today, underwear accounts for more than 4% of products made for women in Turkey.
Istanbul lingerie industry is now busy in meeting local and global market demand. Lingerie remains an inexpensive treat, and it is untouched by the global recession. According to a study, the global lingerie industry is expected to become a 325 billion dollar industry by 2025, and the Istanbul lingerie industry has the potential to acquire a large chunk by then. Like any other fashion trend, Istanbul Lingerie makers are now meeting the demands of Europe and the American market.
The mass adoption of an active lifestyle and consumer’s increasing interest in designers and fashionable undergarments have encouraged Istanbul-based lingerie brands to evolve as mass suppliers. As a consequence, Istanbul’s lingerie market has flooded with quality lingerie products.